{"id":1501,"date":"2023-03-24T22:24:52","date_gmt":"2023-03-24T21:24:52","guid":{"rendered":"https:\/\/productwhys.org\/?page_id=1501"},"modified":"2023-03-24T22:24:53","modified_gmt":"2023-03-24T21:24:53","slug":"fiche-de-poste-product-marketing-manager-pmm","status":"publish","type":"page","link":"https:\/\/productwhys.org\/index.php\/fiche-de-poste-product-marketing-manager-pmm\/","title":{"rendered":"Fiche de poste : Product Marketing Manager (PMM)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-pale-pink-background-color has-text-color has-background has-link-color wp-elements-63ca7f39d2eec52789dc72d00816e8fa is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 class=\"wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Product Marketing Manager<\/strong><\/h2>\n\n\n\n<p><strong>Le r\u00f4le du product marketing manager est de s&rsquo;assurer que le produit est positionn\u00e9 sur le march\u00e9 de mani\u00e8re efficace, d&rsquo;identifier les donn\u00e9es clients et march\u00e9s qui influencent les choix de priorit\u00e9s et de d\u00e9veloppement, de promouvoir le produit aupr\u00e8s des clients et de g\u00e9n\u00e9rer des revenus. Le product marketing manager travaille en \u00e9troite collaboration avec les product managers, les \u00e9quipes de vente et les \u00e9quipes de d\u00e9veloppement pour s&rsquo;assurer que le produit est bien compris et valoris\u00e9 par les clients.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide\" style=\"background-color:#000000;color:#000000\"\/>\n\n\n\n<p>Les responsabilit\u00e9s d&rsquo;un product marketing manager peuvent inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir la strat\u00e9gie de marketing pour le produit, en collaboration avec les product managers et les \u00e9quipes de direction<\/li>\n\n\n\n<li>\u00c9laborer des plans de lancement de produits pour les nouveaux produits<\/li>\n\n\n\n<li>\u00c9laborer des plans de marketing pour les produits existants<\/li>\n\n\n\n<li>\u00c9laborer des messages cl\u00e9s et des propositions de valeur pour le produit<\/li>\n\n\n\n<li>Cr\u00e9er des supports de marketing tels que des brochures, des pr\u00e9sentations et des vid\u00e9os<\/li>\n\n\n\n<li>Travailler en \u00e9troite collaboration avec les \u00e9quipes de vente pour fournir des informations sur le produit et soutenir les ventes<\/li>\n\n\n\n<li>\u00c9laborer des campagnes de marketing pour g\u00e9n\u00e9rer des prospects et des ventes<\/li>\n\n\n\n<li>Collecter des commentaires des clients et des donn\u00e9es sur le march\u00e9 pour aider \u00e0 l&rsquo;am\u00e9lioration continue du produit<\/li>\n\n\n\n<li>S&rsquo;assurer que les activit\u00e9s de marketing sont en phase avec la strat\u00e9gie globale de l&rsquo;entreprise.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product Marketing Manager Le r\u00f4le du product marketing manager est de s&rsquo;assurer que le produit est positionn\u00e9 sur le march\u00e9 de mani\u00e8re efficace, d&rsquo;identifier les donn\u00e9es clients et march\u00e9s qui influencent les choix de priorit\u00e9s et de d\u00e9veloppement, de promouvoir le produit aupr\u00e8s des clients et de g\u00e9n\u00e9rer des revenus. Le product marketing manager travaille [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"class_list":["post-1501","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiche de poste : Product Marketing Manager (PMM) - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/fiche-de-poste-product-marketing-manager-pmm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiche de poste : Product Marketing Manager (PMM) - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"Product Marketing Manager Le r\u00f4le du product marketing manager est de s&rsquo;assurer que le produit est positionn\u00e9 sur le march\u00e9 de mani\u00e8re efficace, d&rsquo;identifier les donn\u00e9es clients et march\u00e9s qui influencent les choix de priorit\u00e9s et de d\u00e9veloppement, de promouvoir le produit aupr\u00e8s des clients et de g\u00e9n\u00e9rer des revenus. 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