{"id":1218,"date":"2023-03-26T17:00:00","date_gmt":"2023-03-26T15:00:00","guid":{"rendered":"https:\/\/productwhys.org\/?p=1218"},"modified":"2023-06-11T15:32:11","modified_gmt":"2023-06-11T13:32:11","slug":"quest-ce-que-le-product-management","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-le-product-management\/","title":{"rendered":"Qu’est-ce que le Product Management ? (DOSSIER)"},"content":{"rendered":"\n

Le Product Management<\/em> est la cl\u00e9 pour transformer des id\u00e9es innovantes en produits et services qui r\u00e9pondent aux besoins de la soci\u00e9t\u00e9 tout en \u00e9tant \u00e9conomiquement viables. Prenons l’exemple d’Apple, qui a su transformer une simple id\u00e9e de t\u00e9l\u00e9phone portable combin\u00e9 \u00e0 un lecteur multim\u00e9dia en un produit qui a r\u00e9volutionn\u00e9 le monde des t\u00e9l\u00e9communications. Leur \u00e9quipe Produit a travaill\u00e9 dur pour concevoir un produit qui combine design, technologie et utilit\u00e9 pour cr\u00e9er une exp\u00e9rience utilisateur unique. C’est gr\u00e2ce \u00e0 leur attention m\u00e9ticuleuse aux d\u00e9tails que l’iPhone a pu surpasser toutes les attentes et devenir un produit incontournable.<\/p>\n\n\n\n

Le Product Management<\/em> est un domaine passionnant qui attire des personnes de tous horizons, de la technologie aux affaires en passant par la psychologie et le design. C’est cette diversit\u00e9 qui rend le travail dans ce domaine si excitant et stimulant. Certains le voient comme un art, d\u2019autres comme une nouvelle science ; d’autres le pr\u00e9sentent comme la condition du succ\u00e8s des entreprises de notre \u00e9poque. Dans tous les cas, tout le monde s\u2019accorde \u00e0 dire qu\u2019il permet de cr\u00e9er des produits et des services qui changent la vie des gens. C’est un domaine passionnant qui offre une grande vari\u00e9t\u00e9 de perspectives et de possibilit\u00e9s.<\/p>\n\n\n\n

Dans ce dossier, nous donnerons notre d\u00e9finition du Product Management<\/em>, nous \u00e9voquerons ses origines, ses impacts, et son approche concr\u00e8te. Nous passerons de fa\u00e7on macroscopique sur des concepts importants, pour donner un avant go\u00fbt de ceux qui seront trait\u00e9s sur ce blog. Il ne s’agit pas d’aller dans le d\u00e9tail mais de sensibiliser sur certaines notions de Product Management. Excellente lecture !<\/p>\n\n\n\n

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Qu’est-ce que le Product Management ?<\/strong><\/p>\n\n\n\n

Certains voient le Product Management comme un art, d\u2019autres comme une nouvelle science ; d\u2019autres le pr\u00e9sentent comme la condition du succ\u00e8s des entreprises de notre \u00e9poque. Dans tous les cas, tout le monde s\u2019accorde \u00e0 dire qu\u2019il permet de cr\u00e9er des produits et des services qui changent la vie des gens…<\/p>\n\n\n\n

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Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
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D’o\u00f9 vient le Product Management ?<\/strong><\/p>\n\n\n\n

Au XX\u00e8me si\u00e8cle, le d\u00e9veloppement de la culture de la consommation et des m\u00e9dias de masse a entra\u00een\u00e9 une nouvelle \u00e8re pour le Product Management<\/em>. C\u2019est le moment historique du passage d\u2019une soci\u00e9t\u00e9 o\u00f9 la demande \u00e9tait sup\u00e9rieure \u00e0 l\u2019offre \u00e0 une soci\u00e9t\u00e9 o\u00f9 l\u2019offre est devenue sup\u00e9rieure \u00e0 la demande. Les entreprises ont commenc\u00e9 \u00e0 se concentrer davantage sur les besoins et les d\u00e9sirs des consommateurs…<\/p>\n\n\n\n

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Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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O\u00f9 va le Product Management ?<\/strong><\/strong><\/p>\n\n\n\n

L\u2019histoire du Product Management est riche en \u00e9v\u00e9nements cl\u00e9s et en transformations passionnantes. C\u2019est un domaine qui ne cesse de se r\u00e9inventer pour r\u00e9pondre aux besoins des entreprises et des consommateurs, et qui continuera d\u2019\u00e9voluer dans les ann\u00e9es \u00e0 venir. On imagine facilement, par exemple, qu\u2019avec la rar\u00e9faction des ressources, le Product Management sera de nouveau amen\u00e9 \u00e0 \u00e9voluer…<\/p>\n\n\n\n

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Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
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Qu’est-ce qu’un produit ?<\/strong><\/p>\n\n\n\n

Un produit est la r\u00e9ponse, g\u00e9n\u00e9ralement commerciale, apport\u00e9e \u00e0 un besoin, un d\u00e9sir ou un probl\u00e8me. C\u2019est la r\u00e9ponse formul\u00e9e face \u00e0 une opportunit\u00e9. Que l\u2019opportunit\u00e9 soit cr\u00e9\u00e9e par celui qui propose le produit ou non. Toute la complexit\u00e9 du produit r\u00e9side dans la R\u00e9ponse<\/em>…<\/p>\n\n\n\n

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Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Comment organiser le Product Management ?<\/strong><\/strong><\/p>\n\n\n\n

Nous d\u00e9coupons le Product Management<\/em> en blocs qui repr\u00e9sentent chacun des cycles de travaux asynchrones, avec des aller-retours nombreux : Customers & Users Management, Business & Shareholders Management, Team Empowerment & Continuous Improvement, Vision & Strategy, Discovery, Delivery, Operations & Distribution, Launch & Updates, et End of Life. L\u2019ensemble de ces blocs permet d\u2019aboutir \u00e0 des produits qui \u00e9mergent et \u00e9voluent avec le temps, et qui peuvent d\u00e9boucher sur des \u00e9cosyst\u00e8mes de produits…<\/p>\n\n\n\n

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Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
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Quels sont les r\u00f4les du Product Management ?<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Les r\u00f4les du Product Management sont nombreux et tournent beaucoup autour de celui du Product Manager. Il arrive fr\u00e9quemment qu\u2019un r\u00f4le manquant soit compens\u00e9 par une activit\u00e9 du Product Manager.<\/p>\n\n\n\n

Par exemple, il arrive qu\u2019on attende du Product Manager qu\u2019il soit expert du sujet, il est donc un Subject Matter Expert. Il peut arriver qu\u2019on le positionne plut\u00f4t au niveau de la strat\u00e9gie, proche du r\u00f4le d\u2019un Product Marketing Manager, et que l\u2019op\u00e9rationnel repose sur un Product Owner. Souvent, dans les startups, le CEO est le product manager. Ainsi, chaque entreprise poss\u00e8de sa d\u00e9finition du Product Manager, raison pour laquelle il est plus int\u00e9ressant de se concentrer sur ces diff\u00e9rents r\u00f4les plut\u00f4t qu\u2019uniquement sur celui du Product Manager pur…<\/p>\n\n\n\n

\n
Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
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Bienvenue dans l’univers du Product Management<\/strong> de<\/strong> Product Whys<\/strong><\/p>\n\n\n\n

Le product management est un domaine cl\u00e9 des entreprises, un domaine passionnant en constante \u00e9volution. Nous vous proposons de partager cette passion au sein de la communaut\u00e9 Product Whys en tant que lecteurs, membre de l’association, contributeur en tant qu’interview\u00e9, curieux en posant vos questions via nos messageries, etc.<\/p>\n\n\n\n

Bienvenue dans notre univers et \u00e0 tr\u00e8s vite !<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Product Management est la cl\u00e9 pour transformer des id\u00e9es innovantes en produits et services qui r\u00e9pondent aux besoins de la soci\u00e9t\u00e9 tout en \u00e9tant \u00e9conomiquement viables. Prenons l’exemple d’Apple, qui a su transformer une simple id\u00e9e de t\u00e9l\u00e9phone portable combin\u00e9 \u00e0 un lecteur multim\u00e9dia en un produit qui a r\u00e9volutionn\u00e9 le monde des t\u00e9l\u00e9communications. […]<\/p>\n","protected":false},"author":2,"featured_media":1233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"ppma_author":[215],"class_list":{"0":"post-1218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-management"},"yoast_head":"\nQu'est-ce que le Product Management ? 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