{"id":1550,"date":"2023-03-25T22:29:46","date_gmt":"2023-03-25T21:29:46","guid":{"rendered":"https:\/\/productwhys.org\/?p=1550"},"modified":"2023-04-01T23:03:32","modified_gmt":"2023-04-01T21:03:32","slug":"ou-va-le-product-management","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/03\/25\/ou-va-le-product-management\/","title":{"rendered":"O\u00f9 va le Product Management ?"},"content":{"rendered":"\n

Plus r\u00e9cemment, l’\u00e9mergence des technologies num\u00e9riques et des r\u00e9seaux sociaux a r\u00e9volutionn\u00e9 la mani\u00e8re dont les entreprises interagissent avec les clients et g\u00e8rent les produits. Les outils d’analyse de donn\u00e9es et les plateformes en ligne ont permis aux entreprises de mieux comprendre les besoins et les pr\u00e9f\u00e9rences des clients, et de personnaliser davantage les produits pour r\u00e9pondre \u00e0 leurs attentes. De plus en plus de biens et de services sont connect\u00e9s, ce qui permet aux entreprises d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement de leurs produits et de r\u00e9duire les frictions qu\u2019ils pourraient causer.<\/p>\n\n\n\n

Le Product Management est un domaine en constante \u00e9volution, qui continue d’\u00eatre influenc\u00e9 par les changements sociaux, technologiques et \u00e9conomiques. Les entreprises doivent s’adapter rapidement aux nouvelles tendances du march\u00e9 et aux attentes des clients pour rester comp\u00e9titives. Bien que la mondialisation cr\u00e9e des convergences, le Product Management reste orchestr\u00e9 diff\u00e9remment en fonction de la zone g\u00e9ographique, de la culture et l\u2019anciennet\u00e9 de l\u2019organisation. Un mod\u00e8le de Product Management peut appara\u00eetre dans une zone du monde et arriver plus de trente ans apr\u00e8s ailleurs. Plusieurs formes de Product Management peuvent m\u00eame cohabiter au sein d\u2019une m\u00eame entreprise.<\/p>\n\n\n\n

En parall\u00e8le, les typologies de produits et d\u2019organisations vont continuer de se diversifier. D\u2019apr\u00e8s les travaux de Fran\u00e7ois Noubel<\/a>, nous sommes pass\u00e9s d\u2019une soci\u00e9t\u00e9 qui \u00e9changeait des mati\u00e8res premi\u00e8res \u00e0 une soci\u00e9t\u00e9 qui \u00e9changeait des biens (appel\u00e9s \u201cproduits\u201d), puis d\u2019une soci\u00e9t\u00e9 de biens \u00e0 une soci\u00e9t\u00e9 de services, puis d\u2019une soci\u00e9t\u00e9 de services \u00e0 une soci\u00e9t\u00e9 de l\u2019exp\u00e9rience, puis enfin d\u2019une soci\u00e9t\u00e9 de l\u2019exp\u00e9rience \u00e0 une soci\u00e9t\u00e9 de la transformation (aussi appel\u00e9e soci\u00e9t\u00e9 de l\u2019engagement). Quelle sera l\u2019\u00e9tape suivante ?<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Pour lever toute ambiguit\u00e9, lorsque l’on parle de Produit, on ne parle pas du produit au sens du \u00ab\u00a0bien\u00a0\u00bb cit\u00e9 pr\u00e9c\u00e9demment, mais au sens de tout ce qui est destin\u00e9 \u00e0 \u00eatre achet\u00e9 et servir un objet (besoin, d\u00e9sir, probl\u00e8me…).<\/p>\n\n\n\n

En somme, l’histoire du Product Management est riche en \u00e9v\u00e9nements cl\u00e9s et en transformations passionnantes. C’est un domaine qui ne cesse de se r\u00e9inventer pour r\u00e9pondre aux besoins des entreprises et des consommateurs, et qui continuera d’\u00e9voluer dans les ann\u00e9es \u00e0 venir. On imagine facilement, par exemple, qu\u2019avec la rar\u00e9faction des ressources, le Product Management sera de nouveau amen\u00e9 \u00e0 \u00e9voluer en favorisant la durabilit\u00e9 et le partage gr\u00e2ce notamment \u00e0 des m\u00e9caniques d\u2019abonnement et de synchronisation. Il sera aussi tiraill\u00e9 par le fait que la demande risque de redevenir plus importante que l’offre sur certaines propositions, mettant potentiellement \u00e0 mal la consid\u00e9ration de besoins particuliers de certaines populations. Les monopoles seront remis en cause, l’ordre du monde \u00e9galement, et le Product Management innovant tel qu’on le connait aujourd’hui sera amen\u00e9 \u00e0 se transformer s’il veut survivre.<\/p>\n\n\n\n

\"\"<\/figure>
\n
\n

Qu’est-ce qu’un produit ?<\/strong><\/p>\n\n\n\n

Un produit est la r\u00e9ponse, g\u00e9n\u00e9ralement commerciale, apport\u00e9e \u00e0 un besoin, un d\u00e9sir ou un probl\u00e8me. C\u2019est la r\u00e9ponse formul\u00e9e face \u00e0 une opportunit\u00e9. Que l\u2019opportunit\u00e9 soit cr\u00e9\u00e9e par celui qui propose le produit ou non. Toute la complexit\u00e9 du produit r\u00e9side dans la R\u00e9ponse<\/em>…<\/p>\n\n\n\n

\n
Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Plus r\u00e9cemment, l’\u00e9mergence des technologies num\u00e9riques et des r\u00e9seaux sociaux a r\u00e9volutionn\u00e9 la mani\u00e8re dont les entreprises interagissent avec les clients et g\u00e8rent les produits. Les outils d’analyse de donn\u00e9es et les plateformes en ligne ont permis aux entreprises de mieux comprendre les besoins et les pr\u00e9f\u00e9rences des clients, et de personnaliser davantage les produits […]<\/p>\n","protected":false},"author":2,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"ppma_author":[215],"class_list":{"0":"post-1550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-management"},"yoast_head":"\nO\u00f9 va le Product Management ? - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/2023\/03\/25\/ou-va-le-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O\u00f9 va le Product Management ? - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"Plus r\u00e9cemment, l’\u00e9mergence des technologies num\u00e9riques et des r\u00e9seaux sociaux a r\u00e9volutionn\u00e9 la mani\u00e8re dont les entreprises interagissent avec les clients et g\u00e8rent les produits. 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