{"id":1986,"date":"2023-03-26T14:16:00","date_gmt":"2023-03-26T12:16:00","guid":{"rendered":"https:\/\/productwhys.org\/?p=1986"},"modified":"2023-06-11T09:23:35","modified_gmt":"2023-06-11T07:23:35","slug":"comment-agir-sur-la-valeur","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/comment-agir-sur-la-valeur\/","title":{"rendered":"Comment agir sur la valeur ?"},"content":{"rendered":"\n
\n
\n

Cr\u00e9er la valeur<\/strong> avec la chaine de valeur<\/strong><\/h2>\n\n\n\n

La chaine de valeur<\/strong> correspond \u00e0 l\u2019ensemble des activit\u00e9s d\u2019une entreprise qui ont pour but d\u2019ajouter de la valeur \u00e0 un bien ou service d\u00e9livr\u00e9 sur le march\u00e9. Elle a \u00e9t\u00e9 d\u00e9crite pour la premi\u00e8re fois en 1985 par Michael Porter dans Competitive Advantage: Creating and Sustaining Superior Performance<\/em>, et am\u00e9lior\u00e9e au cours du temps, prenant en compte les nouvelles conceptions de l\u2019entreprise.<\/p>\n\n\n\n

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Lire la suite<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Cr\u00e9er la valeur avec le r\u00e9seau de valeur<\/strong><\/h2>\n\n\n\n

Le r\u00e9seau de valeur<\/strong> a cette caract\u00e9ristique d’\u00eatre \u00e0 la fois simple et complexe. Il s’agit d’une structure qui permet \u00e0 des individus de travailler, de collaborer ensemble. Elle leur permet d’\u00e9changer des ressources et des comp\u00e9tences pour faire augmenter leur valeur individuelle.<\/p>\n\n\n\n

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Lire la suite<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
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Augmenter la valeur apport\u00e9e au client<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

La feedback loop est un outil qui permet de r\u00e9colter l’information terrain lorsque le produit est utilis\u00e9.<\/p>\n\n\n\n

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Lire la suite<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Influencer la valeur per\u00e7ue<\/strong><\/h2>\n\n\n\n

Robert Cialdini explique \u00e9galement l\u2019exp\u00e9rience d\u2019une amie qui n\u2019arrivait pas \u00e0 vendre ses bijoux jusqu\u2019au jour o\u00f9 elle en a doubl\u00e9 le prix de vente. La valeur per\u00e7ue d\u2019une chose par une population cible peut \u00eatre radicalement chang\u00e9e par la valeur affich\u00e9e ou propos\u00e9e.<\/p>\n\n\n\n

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Lire la suite<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

Relier le produit et sa valeur <\/strong><\/p>\n\n\n\n

Revenons \u00e0 notre cartographie. Il est possible que la solution int\u00e8gre une certaine complexit\u00e9 qui rassemble diff\u00e9rents c\u0153urs de m\u00e9tiers. C\u2019est pourquoi on d\u00e9compose les caract\u00e9ristiques du produit en \u00ab modules \u00bb et \u00ab composants \u00bb.  Les modules sont fonctionnels et les composants sont techniques.<\/p>\n\n\n\n

\n
Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9er la valeur avec la chaine de valeur La chaine de valeur correspond \u00e0 l\u2019ensemble des activit\u00e9s d\u2019une entreprise qui ont pour but d\u2019ajouter de la valeur \u00e0 un bien ou service d\u00e9livr\u00e9 sur le march\u00e9. Elle a \u00e9t\u00e9 d\u00e9crite pour la premi\u00e8re fois en 1985 par Michael Porter dans Competitive Advantage: Creating and Sustaining Superior Performance, […]<\/p>\n","protected":false},"author":2,"featured_media":1991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"ppma_author":[215],"class_list":{"0":"post-1986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-management"},"yoast_head":"\nComment agir sur la valeur ? - 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