{"id":2008,"date":"2023-03-26T14:14:00","date_gmt":"2023-03-26T12:14:00","guid":{"rendered":"https:\/\/productwhys.org\/?p=2008"},"modified":"2023-05-01T15:37:50","modified_gmt":"2023-05-01T13:37:50","slug":"quest-ce-que-le-gain-apporte-par-le-produit","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-le-gain-apporte-par-le-produit\/","title":{"rendered":"Qu’est-ce que le gain apport\u00e9 par le produit ?"},"content":{"rendered":"\n

Pour avoir une estimation de gain<\/em> relatif \u00e0 son innovation, l\u2019innovateur confronte la valeur des biens ou services ant\u00e9rieurs \u00e0 celle de son projet. On \u00e9tablit, par simplification pour la compr\u00e9hension, que la valeur initiale\u00a0<\/em>correspond \u00e0 la confrontation entre le b\u00e9n\u00e9fice initial et l\u2019effort initial sur une p\u00e9riode donn\u00e9e. <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

La p\u00e9riode \u00e9tant s\u00e9lectionn\u00e9e pour favoriser la rentabilit\u00e9 de l\u2019innovation propos\u00e9e (qui lui permet d\u2019obtenir un gain positif).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La valeur cible<\/em> correspond quant \u00e0 elle \u00e0 la confrontation entre le b\u00e9n\u00e9fice cible et l\u2019effort cible sur la m\u00eame dur\u00e9e que la p\u00e9riode initiale, le tout additionn\u00e9 au b\u00e9n\u00e9fice de changement confront\u00e9 \u00e0 l\u2019effort de changement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le gain de l\u2019innovation<\/em> correspond \u00e0 l\u2019\u00e9cart entre la valeur cible et la valeur initiale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dans le cas o\u00f9 le besoin cible n\u2019est pas combl\u00e9 \u00e0 l\u2019instant initial, alors on peut consid\u00e9rer le gain \u00e9gal \u00e0 la valeur cible.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Si le d\u00e9veloppement, le d\u00e9ploiement et l\u2019utilisation du bien ou service innovant n\u00e9cessitent un effort plus important que l\u2019effort existant au sein de la population cible, alors il n\u2019a pas lieu d\u2019\u00eatre ou il ne s\u2019adresse pas au bon march\u00e9. La notion de gain est intrins\u00e8quement li\u00e9e \u00e0 la notion de retour sur investissement (RoI) ; l\u2019investissement correspondant \u00e0 la soustraction du b\u00e9n\u00e9fice de changement par l\u2019effort au changement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

On estime que l\u2019on a atteint le RoI lorsque la dur\u00e9e de la p\u00e9riode \u00e0 laquelle on s\u2019int\u00e9resse permet d\u2019atteindre un gain positif. Dit autrement, lorsque l\u2019on a r\u00e9ussi \u00e0 supprimer le co\u00fbt de l\u2019effort du changement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une derni\u00e8re op\u00e9ration permettant d\u2019\u00e9valuer l\u2019int\u00e9r\u00eat d\u2019un nouveau bien ou service par rapport \u00e0 l\u2019ancien est de confronter l\u2019effort fourni avec le b\u00e9n\u00e9fice obtenu. L\u2019illustration pr\u00e9c\u00e9dente montrait qu\u2019un effort plus important \u00e9tait fourni \u00e0 l\u2019issu de l\u2019adoption du bien ou du service, mais elle montrait aussi une augmentation du b\u00e9n\u00e9fice. C\u2019est une situation tr\u00e8s fr\u00e9quente lorsqu\u2019une soci\u00e9t\u00e9 grandit : ses effectifs et investissements augmentent pour d\u00e9livrer toujours plus de valeur.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Lorsque le bien ou service innovant se substitue \u00e0 un existant, alors l\u2019apport de valeur, le gain, est relativement simple \u00e0 calculer (avantage relatif). Mais lorsque la solution est enti\u00e8rement nouvelle, voire lorsqu\u2019elle transcende plusieurs biens ou services couramment utilis\u00e9s, alors le travail d\u2019analyse devient plus complexe et laisse part \u00e0 la subjectivit\u00e9 ; l\u2019analyse n\u00e9cessite une forte mobilisation du public cible. Nous pourrions ici revenir sur les notions d\u2019Oc\u00e9an bleu et d\u2019Oc\u00e9an rouge \u00e9voqu\u00e9es plus haut. Il semblerait que la simplicit\u00e9 du calcul du gain soit une alerte \u00e0 prendre au s\u00e9rieux, puisque cela signifie que nous sommes dans le cas d\u2019une concurrence pour \u00eatre le meilleur, plut\u00f4t qu\u2019une concurrence diff\u00e9renciatrice. Il est aussi possible que la simplicit\u00e9 soit un leurre. Rappelons-nous de la tendance des utilisateurs \u00e0 vouloir exploiter leur nouvel outil comme l\u2019ancien en n\u00e9gligeant le nouvel apport de valeur.<\/p>\n\n\n\n

En effet, quand un bien ou service est jeune, on a tendance \u00e0 le comparer directement avec l\u2019ancien ; pourtant, il peut g\u00e9n\u00e9rer de nouveaux b\u00e9n\u00e9fices ailleurs (effet de bord) qui modifient par cons\u00e9quent le gain (n\u2019oublions pas de regarder l\u2019effort \u00e9galement). Les b\u00e9n\u00e9fices peuvent \u00eatre du temps, de la qualit\u00e9, des \u00e9conomies, des opportunit\u00e9s, de l\u2019adaptabilit\u00e9, une satisfaction client qui va faire \u00e0 l\u2019entreprise innovante la plus belle des publicit\u00e9s, une capacit\u00e9 d\u2019\u00e9volution, une nouvelle r\u00e9partition des ressources (humaines, mat\u00e9rielles, financi\u00e8res), un impact environnemental diff\u00e9rent, etc. Dans les soci\u00e9t\u00e9s industrielles par exemple, l\u2019\u00e9valuation de toute modification qui touche aux processus peut devenir d\u2019une lourdeur extr\u00eame. Dans ce cas, le d\u00e9ploiement de l\u2019innovation est un v\u00e9ritable pari sur l\u2019avenir.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n
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\"\"<\/figure>\n<\/div>\n\n\n
\n
\n

Qu’est-ce que la valeur per\u00e7ue ?<\/strong><\/strong><\/p>\n\n\n\n

La valeur per\u00e7ue par la population cible<\/em> correspond au gain qu\u2019elle pense, consciemment ou non, pouvoir tirer du bien ou service innovant qui incarne la proposition de valeur. La valeur per\u00e7ue par la population cible n\u2019est pas forc\u00e9ment en coh\u00e9rence avec les co\u00fbts de mise en \u0153uvre du bien ou service innovant, et d\u00e9pend beaucoup du contexte.<\/p>\n\n\n\n

\n
Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour avoir une estimation de gain relatif \u00e0 son innovation, l\u2019innovateur confronte la valeur des biens ou services ant\u00e9rieurs \u00e0 celle de son projet. On \u00e9tablit, par simplification pour la compr\u00e9hension, que la valeur initiale\u00a0correspond \u00e0 la confrontation entre le b\u00e9n\u00e9fice initial et l\u2019effort initial sur une p\u00e9riode donn\u00e9e. La p\u00e9riode \u00e9tant s\u00e9lectionn\u00e9e pour favoriser […]<\/p>\n","protected":false},"author":2,"featured_media":2028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"ppma_author":[215],"class_list":{"0":"post-2008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-management"},"yoast_head":"\nQu'est-ce que le gain apport\u00e9 par le produit ? - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-le-gain-apporte-par-le-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu'est-ce que le gain apport\u00e9 par le produit ? - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"Pour avoir une estimation de gain relatif \u00e0 son innovation, l\u2019innovateur confronte la valeur des biens ou services ant\u00e9rieurs \u00e0 celle de son projet. On \u00e9tablit, par simplification pour la compr\u00e9hension, que la valeur initiale\u00a0correspond \u00e0 la confrontation entre le b\u00e9n\u00e9fice initial et l\u2019effort initial sur une p\u00e9riode donn\u00e9e. 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