{"id":2013,"date":"2023-03-26T14:21:00","date_gmt":"2023-03-26T12:21:00","guid":{"rendered":"https:\/\/productwhys.org\/?p=2013"},"modified":"2023-04-26T15:13:25","modified_gmt":"2023-04-26T13:13:25","slug":"quest-ce-que-la-valeur-dechange","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-la-valeur-dechange\/","title":{"rendered":"Qu&rsquo;est-ce que la valeur d&rsquo;\u00e9change ?"},"content":{"rendered":"\n<p>La <em>valeur d\u2019\u00e9change<\/em>\u00a0correspond \u00e0 l\u2019effort que la population cible est pr\u00eate \u00e0 r\u00e9aliser pour b\u00e9n\u00e9ficier d\u2019un bien ou service. Cela va au-del\u00e0 de la valeur qu\u2019elle per\u00e7oit. Ce n\u2019est pas parce que la population cible est en accord avec une valeur (ou un gain) qu\u2019elle acceptera la transaction. On peut \u00eatre d\u2019accord avec la valeur d\u2019une voiture de luxe sans l\u2019acheter pour autant, ou \u00eatre install\u00e9 assez confortablement dans un processus pour ne pas vouloir risquer de le changer. Pour comprendre la relativit\u00e9 de la valeur per\u00e7ue et de la valeur d\u2019\u00e9change, revenons sur le levier de la raret\u00e9 et imaginons deux situations distinctes\u00a0: le cas d\u2019une personne qui se voit offrir un verre d\u2019eau \u00e0 c\u00f4t\u00e9 d\u2019une source d\u2019eau pure en montagne, et celui d\u2019une personne qui se voit offrir le m\u00eame verre d\u2019eau en plein d\u00e9sert. Quel effort ces deux personnes seraient-elles pr\u00eates \u00e0 fournir pour ce verre d\u2019eau\u00a0? Quel effort le fournisseur d\u2019eau devra-t-il r\u00e9aliser pour vendre son eau dans les deux cas\u00a0?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"310\" src=\"https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/04\/image-3.png?resize=696%2C310&#038;ssl=1\" alt=\"\" class=\"wp-image-1934\" srcset=\"https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/04\/image-3.png?w=926&amp;ssl=1 926w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/04\/image-3.png?resize=300%2C134&amp;ssl=1 300w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/04\/image-3.png?resize=768%2C343&amp;ssl=1 768w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/04\/image-3.png?resize=696%2C310&amp;ssl=1 696w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<p>Il arrive tr\u00e8s souvent que l\u2019erreur soit faite de lier la valeur d\u2019\u00e9change d\u2019un bien ou service avec son co\u00fbt de mise en \u0153uvre ou de production. Pourtant, nous achetons la plupart de nos produits en sachant que les marges faites par ceux qui nous les vendent sont tr\u00e8s diverses et pas forc\u00e9ment en coh\u00e9rence avec le travail associ\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#f1f5c7\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:36px;line-height:1.2\"><strong><strong>Que sont les indicateurs de valeur ?<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-extra-small-font-size\">Un ensemble d&rsquo;indicateurs sont identifi\u00e9s et permettent de se positionner sur ceux sur lesquels on souhaite se focaliser ou surveiller.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/les-indicateurs-de-valeur-kpis\/\">Voir l&rsquo;article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"696\" src=\"https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?resize=696%2C696\" alt=\"\" class=\"wp-image-2043 size-full\" srcset=\"https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?resize=696%2C696&amp;ssl=1 696w, https:\/\/i0.wp.com\/productwhys.org\/wp-content\/uploads\/2023\/03\/shyrobotics_magician_drawing_workflows_graphs_on_a_whiteboard_ccb460c7-a1e3-45f2-bbf5-e62c0689508f.png?resize=420%2C420&amp;ssl=1 420w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La valeur d\u2019\u00e9change\u00a0correspond \u00e0 l\u2019effort que la population cible est pr\u00eate \u00e0 r\u00e9aliser pour b\u00e9n\u00e9ficier d\u2019un bien ou service. Cela va au-del\u00e0 de la valeur qu\u2019elle per\u00e7oit. Ce n\u2019est pas parce que la population cible est en accord avec une valeur (ou un gain) qu\u2019elle acceptera la transaction. On peut \u00eatre d\u2019accord avec la valeur [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"ppma_author":[215],"class_list":{"0":"post-2013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-management"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que la valeur d&#039;\u00e9change ? - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-la-valeur-dechange\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que la valeur d&#039;\u00e9change ? - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"La valeur d\u2019\u00e9change\u00a0correspond \u00e0 l\u2019effort que la population cible est pr\u00eate \u00e0 r\u00e9aliser pour b\u00e9n\u00e9ficier d\u2019un bien ou service. Cela va au-del\u00e0 de la valeur qu\u2019elle per\u00e7oit. Ce n\u2019est pas parce que la population cible est en accord avec une valeur (ou un gain) qu\u2019elle acceptera la transaction. 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Cela va au-del\u00e0 de la valeur qu\u2019elle per\u00e7oit. Ce n\u2019est pas parce que la population cible est en accord avec une valeur (ou un gain) qu\u2019elle acceptera la transaction. 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