{"id":2029,"date":"2023-03-26T14:50:00","date_gmt":"2023-03-26T12:50:00","guid":{"rendered":"https:\/\/productwhys.org\/?p=2029"},"modified":"2023-05-01T15:26:52","modified_gmt":"2023-05-01T13:26:52","slug":"quest-ce-que-la-valeur-business","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-la-valeur-business\/","title":{"rendered":"Qu’est-ce que la valeur business ?"},"content":{"rendered":"\n

Un produit doit g\u00e9n\u00e9rer un b\u00e9n\u00e9fice pour l’entreprise (le business) qui le porte pour \u00eatre viable. C’est la raison pour laquelle une entreprise s’int\u00e9resse non seulement \u00e0 la valeur client, mais \u00e9galement \u00e0 sa propre chaine de valeur, son r\u00e9seau de valeur, sa valorisation en tant qu’entreprise et en tant que brand qui ont un impact direct sur la valorisation m\u00eame du produit, etc. La valorisation business du produit peut \u00eatre directe s’il doit produire directement des b\u00e9n\u00e9fices, mais pas seulement. Certains produits visent tout simplement \u00e0 g\u00e9n\u00e9rer de la notori\u00e9t\u00e9 pour l’entreprise, ou de cr\u00e9er une valeur que l’entreprise peut ensuite transformer en valeur client. On peut imaginer ici les logiciels gratuits qui captent de l’information ensuite exploit\u00e9e par l’entreprise. Il arrive \u00e9galement qu’un produit soit d\u00e9velopp\u00e9 pour les besoins internes de l’entreprise.<\/p>\n\n\n

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\n

Qu’est-ce que le gain apport\u00e9 par le produit ?<\/strong><\/strong><\/p>\n\n\n\n

Le gain est la valeur constat\u00e9e gagn\u00e9e lorsque l’on compare la situation pr\u00e9c\u00e9dent l’usage du produit (ou de ses \u00e9volutions) \u00e0 la nouvelle situation apr\u00e8s adoption.<\/p>\n\n\n\n

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Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Un produit doit g\u00e9n\u00e9rer un b\u00e9n\u00e9fice pour l’entreprise (le business) qui le porte pour \u00eatre viable. C’est la raison pour laquelle une entreprise s’int\u00e9resse non seulement \u00e0 la valeur client, mais \u00e9galement \u00e0 sa propre chaine de valeur, son r\u00e9seau de valeur, sa valorisation en tant qu’entreprise et en tant que brand qui ont un […]<\/p>\n","protected":false},"author":2,"featured_media":2030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"ppma_author":[215],"class_list":{"0":"post-2029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-management"},"yoast_head":"\nQu'est-ce que la valeur business ? - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/2023\/03\/26\/quest-ce-que-la-valeur-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu'est-ce que la valeur business ? - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"Un produit doit g\u00e9n\u00e9rer un b\u00e9n\u00e9fice pour l’entreprise (le business) qui le porte pour \u00eatre viable. 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