{"id":2402,"date":"2023-06-10T22:55:36","date_gmt":"2023-06-10T20:55:36","guid":{"rendered":"https:\/\/productwhys.org\/?p=2402"},"modified":"2023-06-11T09:24:00","modified_gmt":"2023-06-11T07:24:00","slug":"cartographie-de-la-valeur-relier-le-produit-a-sa-valeur","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/06\/10\/cartographie-de-la-valeur-relier-le-produit-a-sa-valeur\/","title":{"rendered":"Cartographie de la valeur : Relier le produit \u00e0 sa valeur"},"content":{"rendered":"\n

Revenons \u00e0 notre cartographie. Il est possible que la solution int\u00e8gre une certaine complexit\u00e9 qui rassemble diff\u00e9rents c\u0153urs de m\u00e9tiers. C\u2019est pourquoi on d\u00e9compose les caract\u00e9ristiques du produit en \u00ab modules \u00bb et \u00ab composants \u00bb.  Les modules sont fonctionnels et les composants sont techniques. Par exemple, avec le verre de champagne, il y a le module de maintien et le module conteneur. Le module de maintient est dot\u00e9 d\u2019un cylindre que saisi l\u2019utilisateur et d\u2019un pied pour poser le verre. Le conteneur comprend la partie du verre qui permet de recevoir le liquide.<\/p>\n\n\n\n

Parfois, le m\u00eame composant sert deux modules diff\u00e9rents. C\u2019est le cas dans les solutions complexes comme les logiciels informatiques.<\/p>\n\n\n\n

Cette approche est tr\u00e8s adapt\u00e9e \u00e0 l\u2019agilit\u00e9 puisque les modules peuvent permettre de r\u00e9aliser des validations fonctionnelles, les composants peuvent permettre de faire des validations techniques, et le tout peut permettre de d\u00e9finir un MVP : une solution avec le minimum de caract\u00e9ristiques qui apportent d\u00e9j\u00e0 de la valeur et sur lesquelles le client est int\u00e9ress\u00e9 d\u2019investir. Cette fa\u00e7on de faire permet ensuite de structurer chaque \u00e9volution.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Graphiquement, la cartographie se construit de droite \u00e0 gauche : du client et des op\u00e9rateurs vers les fonctionnalit\u00e9s (modules et composants). Les \u00e9quipes qui r\u00e9alisent les \u00ab composants \u00bb, lorsqu\u2019elles vont vouloir faire des arbitrages et prendre des d\u00e9cisions, le ferons en cherchant l\u2019origine de chaque composant en lisant de gauche \u00e0 droite. <\/p>\n\n\n\n

\"\"
Lien entre un client et une fonctionnalit\u00e9 (modules et composants) o\u00f9 aucun utilisateur n’est identifi\u00e9. Cela peut arriver lorsqu’il s’agit d’\u00e9l\u00e9ments g\u00e9n\u00e9riques pour tous les acteurs\/utilisateurs chez un client ou une cible donn\u00e9e.<\/figcaption><\/figure>\n\n\n\n
\"\"
Lien entre un client, les utilisateurs concern\u00e9s et les fonctionnalit\u00e9s propos\u00e9es.<\/figcaption><\/figure>\n\n\n\n

Elles pourront ainsi remonter jusqu\u2019aux groupes de clients et \u00e9ventuellement les sonder. (\u00ab pourquoi je dois d\u00e9velopper cette fonctionnalit\u00e9 ? Ah ok, parce que \u00e7a lui apporte \u00e7a\u2026 \u00bb). Il est tr\u00e8s important pour les \u00e9quipes techniques de conna\u00eetre le sens de ce qu\u2019elles font car les d\u00e9cisions techniques sont constantes et les sp\u00e9cifications ne sont jamais assez compl\u00e8tes. C\u2019est un point de grosse frustration pour les d\u00e9veloppeurs informatique par exemple. Il y a toujours de nouvelles questions qui \u00e9mergent pendant un projet, et des arbitrages \u00e0 r\u00e9aliser.<\/p>\n\n\n\n

Comment alors construire cette cartographie\u00a0? C’est tout l’objet des blocs pr\u00e9sent\u00e9s dans l’article Comment organiser le Product Management ?<\/a> qui sont une \u00e9volution de la cartographie des 5 cercles Lion-up<\/a> pr\u00e9sent\u00e9s en 2020 sur mon ancien blog Shy Robotics et dont j’ai repris certains paragraphes ici.<\/p>\n\n\n\n

\n
\n

Les documents de r\u00e9f\u00e9rence du product manager<\/strong><\/strong><\/p>\n\n\n\n

La dynamique du management de produits n\u00e9cessite une compr\u00e9hension solide des divers outils et m\u00e9thodes \u00e0 la disposition d’un product manager. Chaque document, du Job to be Done (JTBD) aux Product Requirement Documents (PRD), en passant par les Objectifs Key Results (OKR), joue un r\u00f4le crucial dans le cycle de vie du d\u00e9veloppement de produits. Penchons-nous sur chacun de ces \u00e9l\u00e9ments.<\/p>\n\n\n\n

\n
Voir l’article<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>
\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Revenons \u00e0 notre cartographie. Il est possible que la solution int\u00e8gre une certaine complexit\u00e9 qui rassemble diff\u00e9rents c\u0153urs de m\u00e9tiers. C\u2019est pourquoi on d\u00e9compose les caract\u00e9ristiques du produit en \u00ab modules \u00bb et \u00ab composants \u00bb.  Les modules sont fonctionnels et les composants sont techniques. Par exemple, avec le verre de champagne, il y a le module de maintien […]<\/p>\n","protected":false},"author":2,"featured_media":2403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[49],"tags":[],"ppma_author":[215],"class_list":{"0":"post-2402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-discovery"},"yoast_head":"\nCartographie de la valeur : Relier le produit \u00e0 sa valeur - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/2023\/06\/10\/cartographie-de-la-valeur-relier-le-produit-a-sa-valeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartographie de la valeur : Relier le produit \u00e0 sa valeur - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"Revenons \u00e0 notre cartographie. 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