{"id":714,"date":"2023-01-14T22:15:08","date_gmt":"2023-01-14T21:15:08","guid":{"rendered":"https:\/\/productwhys.org\/?p=714"},"modified":"2023-01-21T21:47:52","modified_gmt":"2023-01-21T20:47:52","slug":"inspired-de-marty-cagan","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/01\/14\/inspired-de-marty-cagan\/","title":{"rendered":"\u00ab\u00a0Inspired\u00a0\u00bb de Marty Cagan"},"content":{"rendered":"\n

\u00ab\u00a0Inspired: How to Create Tech Products Customers Love\u00a0\u00bb est un livre \u00e9crit par Marty Cagan, un auteur, conf\u00e9rencier et responsable de la technologie renomm\u00e9. Le livre est un guide pour les responsables de produits et les \u00e9quipes sur la fa\u00e7on de cr\u00e9er des produits technologiques que les clients appr\u00e9cieront. En se concentrant sur la phase d’exploration, aussi appel\u00e9e Discovery, il couvre une gamme de sujets tels que l’identification de la bonne opportunit\u00e9 de produit, la construction d’une \u00e9quipe de produits solide et la cr\u00e9ation d’une vision de produit. Le livre fournit \u00e9galement des conseils pratiques sur la fa\u00e7on de valider les id\u00e9es de produits, de cr\u00e9er et de prioriser un plan de produit et de mesurer le succ\u00e8s. Il est consid\u00e9r\u00e9 comme un incontournable pour tous ceux qui travaillent dans le d\u00e9veloppement et la gestion de produits et a re\u00e7u des critiques positives pour ses conseils pratiques et applicables.<\/p>\n\n\n\n

Les 10 recommandations les plus importantes<\/strong><\/p>\n\n\n\n

Voici les dix recommandations les plus importantes faites dans le livre qui pourraient \u00eatre utiles aux responsables de produits:<\/p>\n\n\n\n

    \n
  1. Comprendre le client: Il est important pour les responsables de produits d’avoir une compr\u00e9hension profonde des besoins et des souhaits des clients, afin de cr\u00e9er un produit qui apportera une vraie valeur.<\/li>\n\n\n\n
  2. D\u00e9velopper une vision de produit: une vision de produit aide \u00e0 guider le processus de d\u00e9veloppement de produit et \u00e0 s’assurer que l’\u00e9quipe travaille vers un objectif commun.<\/li>\n\n\n\n
  3. Valider les id\u00e9es de produits: avant d’investir beaucoup de temps et de ressources dans un produit, il est important de valider l’id\u00e9e pour s’assurer qu’il y a un march\u00e9 pour celui-ci.<\/li>\n\n\n\n
  4. Construire une \u00e9quipe de produits solide: une \u00e9quipe solide avec des comp\u00e9tences et des perspectives diverses est essentielle pour cr\u00e9er des produits r\u00e9ussis.<\/li>\n\n\n\n
  5. Prioriser la liste de produits: la priorisation de la liste de produits aide \u00e0 s’assurer que les fonctionnalit\u00e9s les plus importantes sont travaill\u00e9es en premier.<\/li>\n\n\n\n
  6. Cr\u00e9er un plan de produit: un plan de produit aide l’\u00e9quipe \u00e0 rester sur la bonne voie et \u00e0 s’assurer que la vision de produit est respect\u00e9e.<\/li>\n\n\n\n
  7. Utiliser les donn\u00e9es pour informer les d\u00e9cisions: l’utilisation de donn\u00e9es pour informer les d\u00e9cisions aide \u00e0 s’assurer que le produit r\u00e9pond aux besoins des clients.<\/li>\n\n\n\n
  8. Insister sur les tests et les exp\u00e9riences: l’exp\u00e9rimentation est importante pour valider les id\u00e9es de produits et les tests aident \u00e0 s’assurer que le produit r\u00e9pond aux besoins des clients.<\/li>\n\n\n\n
  9. Mesurer le succ\u00e8s: Il est important de mettre en place des m\u00e9triques pour mesurer le succ\u00e8s du produit afin de pouvoir \u00e9valuer et am\u00e9liorer continuellement les performances du produit.<\/li>\n\n\n\n
  10. Continuer \u00e0 it\u00e9rer: Il est important de continuer \u00e0 it\u00e9rer sur le produit en fonction des retours clients et des donn\u00e9es pour s’assurer que le produit reste pertinent et utile pour le client. Cela aide \u00e0 d\u00e9couvrir et \u00e0 r\u00e9soudre les probl\u00e8mes qui peuvent survenir lors du processus de d\u00e9veloppement de produit et \u00e0 s’assurer que le produit reste en avance sur la concurrence.<\/li>\n<\/ol>\n\n\n\n

    Marty Cagan<\/strong><\/p>\n\n\n\n

    Marty Cagan est un expert en produits et en gestion de produits. Il est \u00e9galement conf\u00e9rencier et auteur du livre \u00ab\u00a0Inspired: How to Create Tech Products Customers Love\u00a0\u00bb. Il poss\u00e8de plus de 20 ans d’exp\u00e9rience dans la conception et le lancement de produits r\u00e9ussis pour des entreprises telles que AOL, Hewlett-Packard, Netscape et eBay. Il est \u00e9galement fondateur de la Silicon Valley Product Group, une entreprise de conseil en produits qui aide les entreprises \u00e0 concevoir et \u00e0 lancer des produits de haute qualit\u00e9. Il est reconnu pour sa expertise dans les domaines de la compr\u00e9hension des utilisateurs, de la conception de produits, de la gestion d’\u00e9quipe et de la mise en place de processus de d\u00e9veloppement de produits efficaces.<\/p>\n","protected":false},"excerpt":{"rendered":"

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En se concentrant sur la phase […]<\/p>\n","protected":false},"author":8,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[68],"tags":[],"ppma_author":[217],"class_list":{"0":"post-714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lectures"},"yoast_head":"\n"Inspired" de Marty Cagan - Product Whys - Association loi 1901<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productwhys.org\/index.php\/2023\/01\/14\/inspired-de-marty-cagan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Inspired" de Marty Cagan - Product Whys - Association loi 1901\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Inspired: How to Create Tech Products Customers Love\u00a0\u00bb est un livre \u00e9crit par Marty Cagan, un auteur, conf\u00e9rencier et responsable de la technologie renomm\u00e9. 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