{"id":814,"date":"2023-01-15T14:51:52","date_gmt":"2023-01-15T13:51:52","guid":{"rendered":"https:\/\/productwhys.org\/?p=814"},"modified":"2023-01-19T10:02:31","modified_gmt":"2023-01-19T09:02:31","slug":"product-roadmaps-relaunched-by-c-todd-lombardo-bruce-mccarthy-evan-ryan-and-michael-connors-2","status":"publish","type":"post","link":"https:\/\/productwhys.org\/index.php\/2023\/01\/15\/product-roadmaps-relaunched-by-c-todd-lombardo-bruce-mccarthy-evan-ryan-and-michael-connors-2\/","title":{"rendered":"\u00ab\u00a0Product Roadmaps relaunched\u00a0\u00bb by C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors"},"content":{"rendered":"\n

Le livre \u00ab\u00a0Product Roadmaps relaunched\u00a0\u00bb des auteurs C. Todd Lombardo, Bruce McCarthy, Evan Ryan et Michael Connors se concentre sur les m\u00e9thodes et les outils pour cr\u00e9er et utiliser efficacement les roadmaps de produits pour orienter le d\u00e9veloppement de produits. Les auteurs soutiennent que les roadmaps bien con\u00e7ues et utilis\u00e9es correctement peuvent aider les \u00e9quipes de produits \u00e0 atteindre leurs objectifs commerciaux et \u00e0 satisfaire les besoins des clients. Le livre offre des conseils pratiques sur la cr\u00e9ation de roadmaps efficaces, y compris la d\u00e9finition des objectifs commerciaux, la segmentation des clients et la priorisation des fonctionnalit\u00e9s. Les auteurs \u00e9galement discutent de l’importance de la cr\u00e9ation d’une culture de l’am\u00e9lioration continue pour soutenir le d\u00e9veloppement de produits de qualit\u00e9.<\/p>\n\n\n\n

Les 10 recommandations les plus importantes pour cr\u00e9er une roadmap produit<\/strong><\/p>\n\n\n\n

Les auteurs pr\u00e9sentent 10 recommandations cl\u00e9s pour les responsables de produits et les entrepreneurs. Voici les 10 recommandations avec des exemples concrets pour chaque point :<\/p>\n\n\n\n

    \n
  1. La cr\u00e9ation d’un plan de produit efficace n\u00e9cessite une compr\u00e9hension claire des objectifs commerciaux de l’entreprise. Par exemple, une entreprise qui vise \u00e0 augmenter ses ventes de 20% devra s’assurer que son plan de produit inclut des initiatives qui visent \u00e0 atteindre cet objectif.<\/li>\n\n\n\n
  2. Il est important de conserver une vision \u00e0 long terme tout en \u00e9tant flexible pour s’adapter aux changements du march\u00e9. Par exemple, un plan de produit qui vise \u00e0 lancer un nouveau produit dans un an devra inclure des \u00e9tapes pour s’adapter aux \u00e9volutions de la concurrence ou des tendances du march\u00e9.<\/li>\n\n\n\n
  3. La communication efficace est essentielle pour la r\u00e9ussite d’un plan de produit. Par exemple, un responsable de produit qui communique clairement les objectifs et les \u00e9tapes \u00e0 suivre pour atteindre ces objectifs permettra \u00e0 son \u00e9quipe de mieux comprendre leur r\u00f4le et de travailler de mani\u00e8re plus efficace.<\/li>\n\n\n\n
  4. Il est important de s’assurer que les initiatives de produits sont align\u00e9es sur les objectifs commerciaux de l’entreprise. Par exemple, un responsable de produit qui s’assure que les investissements en R&D sont align\u00e9s sur les objectifs commerciaux de l’entreprise maximisera les chances de r\u00e9ussite de ces initiatives.<\/li>\n\n\n\n
  5. Il est important de cr\u00e9er des indicateurs de performance clairs pour mesurer la r\u00e9ussite d’un plan de produit. Par exemple, un responsable de produit qui utilise des indicateurs tels que les ventes, le taux de r\u00e9tention des clients ou la satisfaction des clients pour mesurer la r\u00e9ussite de son plan de produit pourra rapidement identifier les domaines \u00e0 am\u00e9liorer.<\/li>\n\n\n\n
  6. Il est important de consacrer du temps pour la recherche de march\u00e9 afin de mieux comprendre les besoins des clients. Par exemple, un responsable de produit qui effectue des entretiens avec des clients pour mieux comprendre leurs besoins pourra s’assurer que le plan de produit r\u00e9pond \u00e0 ces besoins.<\/li>\n\n\n\n
  7. Il est important de consacrer du temps pour la recherche de march\u00e9 afin de mieux comprendre les tendances du march\u00e9. Par exemple, un responsable de produit qui surveille les tendances de son march\u00e9 pourra s’assurer que son plan de produit est align\u00e9 sur ces tendances.<\/li>\n\n\n\n
  8. Utilisez des hypoth\u00e8ses pour vous concentrer sur les aspects les plus importants de votre produit. Par exemple, si vous d\u00e9veloppez une application de suivi de sant\u00e9, votre hypoth\u00e8se pourrait \u00eatre que les utilisateurs utiliseront l’application si elle leur permet de suivre facilement leurs donn\u00e9es de sant\u00e9.<\/li>\n\n\n\n
  9. Utilisez des donn\u00e9es pour prendre des d\u00e9cisions sur les fonctionnalit\u00e9s \u00e0 d\u00e9velopper. Par exemple, si vous remarquez que la plupart des utilisateurs de votre application de suivi de sant\u00e9 utilisent principalement les fonctionnalit\u00e9s de suivi de l’activit\u00e9 physique, vous pourriez d\u00e9cider de d\u00e9velopper davantage ces fonctionnalit\u00e9s plut\u00f4t que de se concentrer sur d’autres aspects de l’application.<\/li>\n\n\n\n
  10. Faites \u00e9voluer votre roadmap en fonction des donn\u00e9es et de l’exp\u00e9rience utilisateur. Par exemple, si vous constatez que les utilisateurs de votre application de suivi de sant\u00e9 utilisent principalement les fonctionnalit\u00e9s de suivi de l’activit\u00e9 physique, vous pourriez d\u00e9cider d’ajouter des fonctionnalit\u00e9s de suivi de la nutrition pour r\u00e9pondre \u00e0 leurs besoins.<\/li>\n<\/ol>\n\n\n\n

    Roadmap Produit<\/strong><\/p>\n\n\n\n

    D’apr\u00e8s le livre \u00ab\u00a0Product Roadmaps relaunched\u00a0\u00bb de C. Todd Lombardo, Bruce McCarthy, Evan Ryan et Michael Connors, une bonne roadmap produit est un plan visuel qui d\u00e9finit les objectifs \u00e0 long terme, les initiatives strat\u00e9giques et les \u00e9tapes cl\u00e9s pour atteindre ces objectifs. Elle est utilis\u00e9e pour communiquer les plans d’une entreprise aux diff\u00e9rentes parties prenantes, pour aligner les efforts de d\u00e9veloppement de produit et pour aider \u00e0 prendre des d\u00e9cisions de mani\u00e8re efficace.<\/p>\n\n\n\n

    Pour construire une roadmap produit, il est important de commencer par comprendre les objectifs commerciaux et les besoins des utilisateurs. Ensuite, les diff\u00e9rentes initiatives et \u00e9tapes cl\u00e9s doivent \u00eatre identifi\u00e9es pour atteindre ces objectifs. Il est important de s’assurer que les initiatives sont align\u00e9es avec les objectifs commerciaux et les besoins des utilisateurs. Les initiatives doivent \u00e9galement \u00eatre prioris\u00e9es en fonction de leur impact et de leur complexit\u00e9.<\/p>\n\n\n\n

    Une fois la roadmap construite, elle doit \u00eatre utilis\u00e9e pour communiquer les plans d’une entreprise aux diff\u00e9rentes parties prenantes, pour aligner les efforts de d\u00e9veloppement de produit et pour aider \u00e0 prendre des d\u00e9cisions de mani\u00e8re efficace. Il est \u00e9galement important de continuer \u00e0 surveiller et \u00e0 ajuster la roadmap en fonction des changements dans les objectifs commerciaux et les besoins des utilisateurs.<\/p>\n\n\n\n

    Un exemple concret serait une entreprise de technologie qui souhaite augmenter le nombre d’utilisateurs actifs sur son application. La roadmap pourrait inclure des initiatives telles que la mise en place d’une fonctionnalit\u00e9 de r\u00e9seautage pour connecter les utilisateurs, la mise en place de campagnes de marketing ciblant des utilisateurs sp\u00e9cifiques et la mise en place de mesures pour inciter les utilisateurs \u00e0 utiliser l’application de mani\u00e8re plus fr\u00e9quente.<\/p>\n\n\n\n

    C. Todd Lombardo, Bruce McCarthy, Evan Ryan et Michael Connors<\/strong><\/p>\n\n\n\n

    C. Todd Lombardo, Bruce McCarthy, Evan Ryan et Michael Connors sont les auteurs du livre \u00ab\u00a0Product Roadmaps relaunched\u00a0\u00bb. C. Todd Lombardo est un ing\u00e9nieur logiciel et un consultant en innovation produit, Bruce McCarthy est un expert en strat\u00e9gie produit et en innovation, Evan Ryan est un expert en gestion de produit et en innovation et Michael Connors est un expert en strat\u00e9gie et en innovation. Ils ont tous une exp\u00e9rience significative en mati\u00e8re de d\u00e9veloppement de produits et ont \u00e9crit ce livre pour partager leurs connaissances et leur exp\u00e9rience avec les product managers et les entrepreneurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Le livre \u00ab\u00a0Product Roadmaps relaunched\u00a0\u00bb des auteurs C. Todd Lombardo, Bruce McCarthy, Evan Ryan et Michael Connors se concentre sur les m\u00e9thodes et les outils pour cr\u00e9er et utiliser efficacement les roadmaps de produits pour orienter le d\u00e9veloppement de produits. Les auteurs soutiennent que les roadmaps bien con\u00e7ues et utilis\u00e9es correctement peuvent aider les \u00e9quipes […]<\/p>\n","protected":false},"author":8,"featured_media":813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[68],"tags":[],"ppma_author":[217],"class_list":{"0":"post-814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lectures"},"yoast_head":"\n"Product Roadmaps relaunched" by C. 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Todd Lombardo, Bruce McCarthy, Evan Ryan et Michael Connors se concentre sur les m\u00e9thodes et les outils pour cr\u00e9er et utiliser efficacement les roadmaps de produits pour orienter le d\u00e9veloppement de produits. 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